BOCO is about being unique and stylish, but never commercial. You'll fall in love with and truly appreciate our effortlessly chic, modern fine jewelry. It's simply and beautifully made for beautiful people with beautiful souls, and BOCO will bring out that beauty to shine every day.

The creator

Our founder and creator, Jimi, had a long and established career as an Art Director for many recognizable commercial brands and was admired by her peers for her creative eye and refined aesthetic. As she worked with clients from different industries, she discovered fine jewelry was a perfect way to express her passion and love for art and design. She launched BOCO (Beauty of Creative Objects) to share this vision of how art and design can come together in remarkable pieces.

Fine quality with fair prices  

When Jimi began to discover the world of fine jewelry, she found it hard to understand why prices varied so much for the same item.  She realized there was a need for a brand that is fairly priced, with transparency that people would appreciate.  BOCO is all about offering fine quality jewelry with minimal, chic designs at affordable prices.

Effortless luxury

With jewelry that can make you shine at any time, whether it's time for a new step forward or time for your daily routine, BOCO will bring out the beauty from inside. Walk with confidence as people admire the effortless luxury of BOCO.

All pieces are 14k gold, average SI+, G.H, designed and curated in Los Angeles.